{"id":1269,"date":"2026-02-22T17:58:13","date_gmt":"2026-02-22T22:58:13","guid":{"rendered":"https:\/\/maiaconnex.ca\/a-propos\/"},"modified":"2026-04-10T09:21:04","modified_gmt":"2026-04-10T13:21:04","slug":"about","status":"publish","type":"page","link":"https:\/\/maiaconnex.ca\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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ABOUT<\/p>\n<\/div><\/div>\n\n

Strengthening Women\u2019s Place in Business<\/h2>\n<\/div><\/div>\n\n

Maiaconnex is designed to connect women entrepreneurs with one another and provide them with structured access to major buyers.<\/p>\n<\/div><\/div>\n\n

learn more<\/a><\/div>\n<\/div>\n\n
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\"About\"<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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The Foundations of Ma\u00efaconnex<\/h2>\n

Maiaconnex is built on core principles that guide both the vision of the project and the design of the platform.<\/p>\n<\/div><\/div>\n\n

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\"Businesswoman\"<\/span><\/div>\n\n

An Economy Centred on Women in Business<\/h3>\n<\/div><\/div>\n\n

The platform recognises the strategic role of women in business in value creation and structures their visibility with major buyers.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Active<\/span><\/div>\n\n

Active Inclusion<\/h3>\n<\/div><\/div>\n\n

The diversity of profiles and areas of expertise is embedded in the platform\u2019s operation, encouraging broader participation in value chains.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Structured<\/span><\/div>\n\n

Structured Innovation<\/h3>\n<\/div><\/div>\n\n

Data and artificial intelligence are used to improve access to information, decision-making and strategic connections.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Stakeholder<\/span><\/div>\n\n

Stakeholder Engagement<\/h3>\n<\/div><\/div>\n\n

Maiaconnex brings together women in business, large enterprises and institutions within a framework of structured collaboration.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"Performance<\/span><\/div>\n\n

Support as a Driver of Performance<\/h3>\n<\/div><\/div>\n\n

Maiaconnex is designed as an economic tool that supports competitiveness, resilience and equitable access to markets.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Economic<\/span><\/div>\n\n

Economic Responsibility<\/h3>\n<\/div><\/div>\n\n

The business practices promoted take social, environmental and governance issues into account.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"National<\/span><\/div>\n\n

Local Roots and National Reach<\/h3>\n<\/div><\/div>\n\n

The platform values local expertise while facilitating access to markets across Canada.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Building a Structured Canadian Network<\/h2>\n<\/div><\/div>\n\n

Our ambition is to make Maiaconnex a leading infrastructure in Canada for women\u2019s entrepreneurship, where a network of thousands of businesswomen can collaborate, grow and gain lasting access to large-scale markets.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Women<\/span><\/div>\n\n

15,000+<\/p>\n<\/div><\/div>\n\n

Women entrepreneurs<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"All<\/span><\/div>\n\n

Across the Country<\/p>\n<\/div><\/div>\n\n

Pan-Canadian Presence<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"Calls<\/span><\/div>\n\n

RFPs<\/p>\n<\/div><\/div>\n\n

Structured and accessible<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Network\"<\/span><\/div>\n\n

Growning Network<\/p>\n<\/div><\/div>\n\n

Expanding Ecosystem<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The Team Behind Maiaconnex
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Maiaconnex is driven by a dedicated team committed to providing concrete support for women\u2019s entrepreneurship and to building equitable access to large-scale markets.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"Ruth<\/span><\/div>\n\n
\"\" Learn More About Ruth<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Ruth Vachon<\/p>\n<\/div><\/div>\n\n

PRESIDENT<\/p>\n<\/div><\/div>\n\n

\u201cWhen Women Do Business with One Another, It Is Not Only Their Companies That Grow, It Is the Economy That Transforms.\u201d<\/p>\n<\/div><\/div>\n\n

As the initiator and driving force behind the Ma\u00efa vision, I imagined a business space where women can connect, collaborate and create value together. As a strategic leader and ambassador for the project, my role is to mobilise ecosystems and foster impactful alliances that help build a more inclusive and prosperous economy.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Sihem<\/span><\/div>\n\n
\"\" Learn More About Sihem<\/div>\n<\/div><\/div>\n<\/div>\n\n
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<\/span><\/span>Sihem Neggaz<\/span><\/p>\n<\/div><\/div>\n\n

EXECUTIVE DIRECTOR<\/p>\n<\/div><\/div>\n\n

\u201cA Project with Real Impact Does Not Change the World on Its Own, It Changes People, Who Together Change the World.\u201d<\/p>\n<\/div><\/div>\n\n

I lead the cross-functional deployment of the Ma\u00efa project by ensuring its strategic positioning, strong foundations and lasting influence across entrepreneurial, media and economic ecosystems.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Martine<\/span><\/div>\n\n
\"\" Learn More About Martine<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Martine Daigle<\/p>\n<\/div><\/div>\n\n

SENIOR DIRECTOR, PUBLIC AFFAIRS AND GOVERNMENT RELATIONS<\/p>\n<\/div><\/div>\n\n

\u201cMajor progress takes shape when strong partnerships converge around an ambitious vision.\u201d<\/p>\n<\/div><\/div>\n\n

I maintain a relationship of trust with the Government of Canada, our funding partner, by ensuring transparency, quality results and the promotion of the project\u2019s positive outcomes.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Saliha<\/span><\/div>\n\n
\"\" Learn More About Saliha<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Saliha Tighersine<\/p>\n<\/div><\/div>\n\n

OPERATIONS MANAGER<\/p>\n<\/div><\/div>\n\n

\u201cBehind Every Organisation, There Is an Invisible Dance, with Rhythm, Harmony and Impact in Perfect Sync.\u201d<\/p>\n<\/div><\/div>\n\n

I turn strategic vision into concrete action. I act as an operational conductor, ensuring alignment and fluidity between strategy, teams and results.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Jos\u00e9pha<\/span><\/div>\n\n
\"\" Learn More About Jos\u00e9pha<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Jos\u00e9pha Bindzi<\/p>\n<\/div><\/div>\n\n

PROJECT MANAGER, OFFICE OF THE PRESIDENT<\/p>\n<\/div><\/div>\n\n

\u201cTurning Strategic Vision into Concrete Action, with Rigour and Commitment.\u201d<\/p>\n<\/div><\/div>\n\n

I oversee the logistical coordination of MA\u00cfA initiatives, including events and special projects. I ensure the smooth execution of activities and alignment with strategic priorities.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Yasmine<\/span><\/div>\n\n
\"\" Learn More About Yasmine<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Yasmine Mahiddine<\/p>\n<\/div><\/div>\n\n

HEAD OF STRATEGIC RELATIONS, OFFICE OF THE PRESIDENT<\/p>\n<\/div><\/div>\n\n

\u201cEvery Campaign Carries a Voice Further, for Greater Impact.\u201d<\/p>\n<\/div><\/div>\n\n

My role is to create and activate growth drivers and to build lasting strategic relationships that are fully aligned with Ma\u00efa\u2019s vision and impact.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Mehdi<\/span><\/div>\n\n
\"\" Learn More About Mehdi<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Mehdi Garbout<\/p>\n<\/div><\/div>\n\n

MA\u00cfA CAMPAIGN MANAGER<\/p>\n<\/div><\/div>\n\n

\u00ab Quand les femmes font des affaires entre elles, ce n\u2019est pas seulement leur entreprise qui grandit, c\u2019est l\u2019\u00e9conomie qui se transforme. \u00bb<\/p>\n<\/div><\/div>\n\n

I develop the brand strategy and lead pan-Canadian communication campaigns to increase Ma\u00efa\u2019s visibility and adoption among women entrepreneurs.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Suzanne<\/span><\/div>\n\n
\"\" Learn More About Suzanne<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Suzanne Donofrio<\/p>\n<\/div><\/div>\n\n

INNOVATION AND TRAINING MANAGER<\/p>\n<\/div><\/div>\n\n

\u201cTraining Today Means Multiplying Tomorrow\u2019s Leaders.\u201d<\/p>\n<\/div><\/div>\n\n

I design and structure strategic pathways, integrate artificial intelligence as a performance lever, and turn entrepreneurs\u2019 needs into concrete, measurable and actionable programmes.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Karim<\/span><\/div>\n\n
\"\" Learn More About Karim<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Karim Mousseau<\/p>\n<\/div><\/div>\n\n

MA\u00cfA PARTNERSHIP DEVELOPMENT MANAGER<\/p>\n<\/div><\/div>\n\n

\u201cLasting Partnerships Are the Foundation of Shared Success.\u201d<\/p>\n<\/div><\/div>\n\n

I lead partnership development, ecosystem engagement and the strategic deployment of MA\u00cfA across Canada, while also coordinating networking activities.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Une<\/span><\/div>\n\n
\"\" Learn More About Clo\u00e9<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Clo\u00e9 Bourque<\/p>\n<\/div><\/div>\n\n

DIGITAL PROJECT MANAGER<\/p>\n<\/div><\/div>\n\n

\u201cDigital Innovation Means Connecting Ideas to Opportunities.\u201d<\/p>\n<\/div><\/div>\n\n

I contribute to the delivery of Ma\u00efa\u2019s digital ecosystem by helping ensure operational alignment across teams, so that digital tools become a true driver of the project\u2019s success.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Manon<\/span><\/div>\n\n
\"\" Learn More About Manon<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Manon Fournil-Mouss\u00e9<\/p>\n<\/div><\/div>\n\n

CRM AND CONTENT MARKETING SPECIALIST<\/p>\n<\/div><\/div>\n\n

\u201cOrchestrating Consistent, High-Performing Content to Amplify Impact Across Every Channel.\u201d<\/p>\n<\/div><\/div>\n\n

I oversee the creation and deployment of marketing content as well as CRM optimisation. I support engagement and retention strategies through targeted communications and effective tools.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Romain<\/span><\/div>\n\n
\"\" Learn More About Romain<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Romain Belleville<\/p>\n<\/div><\/div>\n\n

SENIOR GRAPHIC DESIGNER AND ART DIRECTOR<\/p>\n<\/div><\/div>\n\n

\u201cAesthetics in the Service of Meaning.\u201d<\/p>\n<\/div><\/div>\n\n

As Art Director, I ensure visual consistency and respect for the Ma\u00efa brand identity across all communication materials. I support the development team by designing all the communication assets needed to carry the Ma\u00efa message.<\/p>\n<\/div><\/div>\n\n

\uf0e1<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"About\"<\/span><\/div>\n<\/div>\n\n
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Connect with One Another. Create Your Free Account.<\/h2>\n<\/div><\/div>\n\n

Join a national community of women entrepreneurs and gain access to real business opportunities.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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create my free account<\/a><\/div>\n<\/div>\n\n
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 <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_tektonik_body_classes":"","footnotes":""},"class_list":["post-1269","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout - Ma\u00efaconnex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiaconnex.ca\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Ma\u00efaconnex\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maiaconnex.ca\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Ma\u00efaconnex\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/maiaconnex\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T13:21:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/maiaconnex.ca\\\/en\\\/about\\\/\",\"url\":\"https:\\\/\\\/maiaconnex.ca\\\/en\\\/about\\\/\",\"name\":\"About - 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